About Me
Behind every project and strategy, there’s a genuine passion for learning and problem-solving. I’m someone who thrives on curiosity and loves exploring new ideas, whether through gaming, creative projects, or tackling complex challenges in marketing and consulting. My journey so far has been shaped by a mix of personal interests and professional experiences, all of which drive me to keep evolving and sharing what I learn with others.
My Story
My interest in business began in high school, where I quickly realized how much I enjoyed understanding the dynamics of strategy and growth. This passion led me to UT Dallas, where I earned both a Bachelor of Science in Marketing and a Master of Science in Marketing in just four years. During that time, I graduated magna cum laude and was part of the Business Honors and Collegium V Honors programs. Beyond the classroom, I joined the school’s junior varsity Rocket League team and completed internships at the United States Esports Association and Coolmath Games, which gave me invaluable hands-on experience in marketing and the video game industry.
Outside of work, you’ll probably find me playing Rocket League or spending time with my girlfriend, Maddy, and my cat, Bones. I also recently picked up pickleball, and it’s become a fun way to stay active. Whether it’s gaming or enjoying quiet moments at home, I like to keep a balance between pursuing my passions and enjoying the people and things I care about most.
Marketing
With four years of marketing experience, I’ve learned that success comes from truly understanding the audience. My approach is rooted in curiosity—diving deep into data, uncovering trends, and creating strategies that fit both the brand and the people behind it. I’m always refining my craft, and it’s my passion for problem-solving that drives me to help others find clarity and direction in a fast-paced world.
Consulting
My experience in consulting has been all about collaboration and growth. Whether it’s through social media strategies or market research, I love helping people navigate the complexities of their business. I see consulting as a partnership, where we work together to find the best path forward, using the tools and insights I’ve gained along the way.
Esports Coaching
Coaching Rocket League and Fortnite has been an incredible journey for me. Over the years, I’ve had the chance to guide players through both the mechanics of the game and the mindset needed to improve. It’s not just about winning—it’s about helping others evolve their skills, overcome challenges, and enjoy the process of getting better. That’s what makes coaching such a rewarding part of my life.
Want to Chat?
Whether you are interested in employing my services, or just want to have a nerdy chat about video games, don’t hesitate to reach out!
Jacob Murphy Smith 